Okay, so I haven’t read anything but excerpts yet, but this is good (or bad, depending on your preferred usage) stuff. Frank Luntz is a political consultant and pollster for the Repubs, and president/CEO of Luntz Research Companies. He’s been responsible for helping shape Republican strategy for many years. In this role he has created the GOP “bible” on how to present issues and what language to use. That document has now been exposed. Here’s more good commentary on this story from the folks who obtained it.
(more good commentary on this here)